Finance Canada

Budget 2021

This project consisting of a suite of products, ranging from print to web to video, involved a careful and strategic approach. It began with conceptualizing and planning the design and content of each product, taking into consideration the target audience and goals of the project in line with the priorities and mandate of the department. Once the designs were finalized, the printing process for the print products begins, ensuring high-quality reproduction of images and text. Simultaneously, the Web Team worked on creating an engaging and user-friendly online presence that complemented the print materials using the COVID-19 colour guidelines provided by the Privy Council. Lastly, the Social Media Team works on creating compelling and informative shareables that conveyed key elements and programmes messaging effectively. Templates for social media pieces were also shared to other government departments. Throughout the entire production process, collaboration, attention to detail, project management, respecting key deadlines, and creativity were essential to ensuring the successful delivery of a cohesive suite of products.

Project Time: approx. 4 months

Pre-Budget Consultations 2023

This project required the design and development of a number of digital products supporting public discussions in preparation for Budget 2023. The concept was based on the idea of a number perspectives coming together and moving in the same direction visualized as a number of lines running from left to the right. A suite of products were produced ranging from social media shareables to internal communications pieces.

Project Time: approx. 3 weeks